Sep 162011
 
Trends in email marketing and social media integration

According to this annual survey by Marketing Week, “the relationship between email and social media is widely predicted to grow…. Social media integration is also cited as a hot trend by marketing managers in the retail, transport and not-for-profit sectors.” Source: http://www.marketingweek.co.uk/disciplines/digital-strategy/theres-plenty-of-mileage-yet-in-email/3030133.article

Sep 162011
 
Lean Six Sigma increases hospital diagnostic scanning productivity

According to a study published in the Journal of the American College of Radiology, “a radiology department at a German academic hospital was able to almost double the percentage of patients receiving an MRI scan within 24 hours, thereby increasing scanner productivity by one-third and probably saving hundreds of thousands of dollars a year, according to a Read more…

Sep 052011
 
Improving Patient Care at Hospital With Lean Six Sigma

Below is an excellent article that describes how a hospital employed Lean and Six Sigma to improve outcomes for patients. “After gaining buy-in for our new culture, we moved on to improving processes. We started with the macro-level goal of reducing our length of stay then moved to examining the micro-level processes impacting the larger issue. Read more…

Aug 242011
 

This article (by Martin Zwilling in Forbes, Aug. 20, 2011) provides a good summary of the relevant keys to business operational excellence for innovative start-up enterprises. “People and operational excellence have to converge in every business, large or small….All too often, entrepreneurs posit a new technology or idea, without understanding that a successful business is Read more…